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Thursday, May 27, 2010

Will YouTube take over Television?

The fact that YouTube is popular is well-known. But is Google’s video channel a serious threat for the traditional television? YouTube is getting more and more professional. The quality is increasing and the content is getting more interesting for consumers.

In the Netherlands people watch to YouTube with an average of fifteen minutes each day. People still spend far more time watching TV, but fifteen minutes per person each day is still a lot.

Serious player
The content on YouTube no longer only consists of ‘funny’ videos and home-made movies. The content is getting more professional and even professional television productions appear on the channel. Together with the fact that YouTube is getting more interesting for advertising companies, you could state that the free online video channel is a serious player on the TV market.

Internet-television
And what about internet on your TV-screen? What if it is possible to watch YouTube movies in your living room? In my opinion that could be a big threat for the traditional television companies. In the near future large amounts of people might have the opportunity to surf on the internet from the bench, and have the opportunity to watch all kind of movies without commercials.

Future
The future will tell us if the traditional television market will survive. Yet, with the current developments and the growing opportunities for internet-television, they have enough reasons to worry about.

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