What is the message of Madame TreSesti?

A few weeks ago, Vodafone launched a TV-commercial called ‘Madame TreSesti’. It is a futuristic commercial about a mysterious lady who knows everything about your behaviour on online social networks.

The commercial:


You can visit the website to go trough a social reading from Madame TreSesti. She scans all your activities and tells you what kind of ‘social creature’ you are.

What all this is about is the fact that the message of Madame TreSesti is not clear (too me). If you see the commercial on TV, do you remember what kind of product Vodafone offers? If you do the ‘scan’ on the website, do you know what product Vodafone wants to promote? Yes, it is about Vodafone 360. But what is that?

Some research showed me that it is about an internet service which brings all you’re social media contacts together in one place. That might be a great idea. But the fact is that although the commercial looks great, the message which is meant to communicate does not reach the goal which is meant to achieve.