Companies’ participation on social media networks is absolutely valuable. That is the conclusion of a study by market research firm Chad Martin Baily and iModerate Research Technologies.
1500 consumers were asked about their shopping habits, related to the brands they are following on Twitter and Facebook. It turned out that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since the became a fan or follower. 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow.
Participants were also asked about their motivations to follow brands on Twitter or Facebook. They mostly like discounts and new information about products.
Some very interesting facts about Social Media:
It is clear that social media offers a great opportunity for marketers. The costs are relatively low and the profits can be high. Not only in terms of sales but also in terms of customer relations. Consumers are evaluating, criticizing or recommending al kinds of products on social networks. It would be very mindless not doing anything with that information.
A good example is the Dutch bank and insurance group Aegon, which offers its financial knowledge for free during so called Tweetbankets on Twitter. They have two employees with a full time job participating on social networks, just to increase and improve their customer relations. It is very likely that they attract new customers (and sales!) with this policy.
Do you think participating on ‘social media’ is necessary for companies?
Thursday, March 25, 2010
Tuesday, March 16, 2010
Forget the iPad, get the Microsoft Courier!
The world of ICT has been overwhelmed with information about Apple’s new masterpiece, the iPad. Yet, there might be a better multimedia device: the Microsoft Courier. A multiple touch screen with some interesting opportunities. Probably more interesting than the iPad.
Apple’s iPad, a portable touch screen computer, looks like the big brother of the iPod and iPhone. It has the usual functionalities. In fact, it is a small computer and a big iPhone, without the opportunity to call.
The iPad:
The Microsoft Courier is more like a digital multimedia agenda. It consists of two separated screens, which you can close like a paper agenda. A big difference compared with the iPad is the pen dominated interface, in addition to the usual finger touch based interface. With that pencil you can write down notes and copy-paste them in your notebook for example. You can even write down the URL of a website to go visit it.
The Microsoft Courier:
It is said that the Microsoft Courier is in the late prototype state of development. If it works like we have seen in the movie above, it’s a very interesting device. So there might arise an interesting battle between the two masterpieces of Apple and Microsoft. Which one do you prefer…?
Apple’s iPad, a portable touch screen computer, looks like the big brother of the iPod and iPhone. It has the usual functionalities. In fact, it is a small computer and a big iPhone, without the opportunity to call.
The iPad:
The Microsoft Courier is more like a digital multimedia agenda. It consists of two separated screens, which you can close like a paper agenda. A big difference compared with the iPad is the pen dominated interface, in addition to the usual finger touch based interface. With that pencil you can write down notes and copy-paste them in your notebook for example. You can even write down the URL of a website to go visit it.
The Microsoft Courier:
It is said that the Microsoft Courier is in the late prototype state of development. If it works like we have seen in the movie above, it’s a very interesting device. So there might arise an interesting battle between the two masterpieces of Apple and Microsoft. Which one do you prefer…?
Tuesday, March 2, 2010
Smart advertising during online video’s
Advertisements before or during video’s on the internet are generally experienced as very irritating. People have to wait until the commercial is over before then can see the video they want to watch. It is questionable if this is efficient. People tend to do other things during the commercial and as a result of that, they don’t absorb the message.
There is a more effective and less irritating method to let people absorb your commercial while they are watching a video. In fact you turn the ‘pause button’ into a commercial. When the video is not playing the commercial appears on the screen. If people want to watch (again), they have to click on the advertisement, before the video continues playing.
An example:
Click 'close to play' under the advertisement, and then the pause button at the left bottom corner..
Trough this method the visitor is not forced to watch the commercial before he can see something else. And because the visitor must click on the advertisement, you have the certainty that he has seen it.
Obviously, it is questionable in what intensity the advertisement will be absorbed. But most important: the watchers’ frustration will be reduced, while your commercial will still be absorbed.
There is a more effective and less irritating method to let people absorb your commercial while they are watching a video. In fact you turn the ‘pause button’ into a commercial. When the video is not playing the commercial appears on the screen. If people want to watch (again), they have to click on the advertisement, before the video continues playing.
An example:
Click 'close to play' under the advertisement, and then the pause button at the left bottom corner..
Trough this method the visitor is not forced to watch the commercial before he can see something else. And because the visitor must click on the advertisement, you have the certainty that he has seen it.
Obviously, it is questionable in what intensity the advertisement will be absorbed. But most important: the watchers’ frustration will be reduced, while your commercial will still be absorbed.
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