News reporting with CoveritLive

When there was a bomb alarm at the train station of Den Bosch this week, broadcasting companies had to deal with a big amount of content. It is difficult to keep all the information clarifying for the visitor of a website. And the visitors have lots of questions, which mostly remain unanswered.

When a big news event like the bomb alarm occurs, you need the CoveritLive tool. Omroep Brabant made use of this tool excellently on the day of the alarm. The record amount of people that visited the website of Omroep Brabant underline the power of this tool.

How it works
The main idea of CoveritLive is simple. You can put all kinds of content (text, photo, audio, video and more, for example tweets) in one clarifying box, which you can embed on your webpage. Every time there is new information available, the editor can send a message that appears on the top of the box. Visitors are able to send questions or any other comments to the editor.

See how it works in 5 minutes:


Interaction
Communicating via this tool creates great interaction with your target group. Visitors of your CoveritLive blog are able to send messages with their opinion or questions. The editor (journalist) is able to respond immediately. In general, this causes a great feeling of satisfaction for both parties: The questions of consumers will be answered and the journalist is able to create a complete information service.

Own experience
I have worked with CoveritLive when I was working for Omroep Brabant during the Dakar-rally of this year, and I am rather positive about it. In less than one hour I knew all the basic aspects of the tool. What I like most about it, is the interactive part. Visitors are able to ask questions or give comments about the event you are writing about. This direct communication with your public brings on an extra interactive dimension when you are reporting about an event. People are really satisfied when they get a direct answer on their question, within seconds or minutes!

Great FREE solution
I think the CoveritLive tool is one of the best (free) online tools that is developed the last years. It gives the news consumer exactly what he or she wants: an up-to-date overview of the latest information about an (big) event, and the possibility to participate.

It is a great and very cheap solution for broadcasting companies, which are now able to improve their news reporting on their websites, and attract more and more visitors.