Smart advertising during online video’s

Advertisements before or during video’s on the internet are generally experienced as very irritating. People have to wait until the commercial is over before then can see the video they want to watch. It is questionable if this is efficient. People tend to do other things during the commercial and as a result of that, they don’t absorb the message.

There is a more effective and less irritating method to let people absorb your commercial while they are watching a video. In fact you turn the ‘pause button’ into a commercial. When the video is not playing the commercial appears on the screen. If people want to watch (again), they have to click on the advertisement, before the video continues playing.

An example:
Click 'close to play' under the advertisement, and then the pause button at the left bottom corner..


Trough this method the visitor is not forced to watch the commercial before he can see something else. And because the visitor must click on the advertisement, you have the certainty that he has seen it.

Obviously, it is questionable in what intensity the advertisement will be absorbed. But most important: the watchers’ frustration will be reduced, while your commercial will still be absorbed.